Food For Health had established itself in the superfoods health category within the major Australian supermarkets, health food shops and Middle Eastern grocery stores. Food For Health had grown into a large family range and new products were being introduced for alternative channels like the airlines. With multiple categories within the range, products needed to be aligned visually which included cereals, muesli bars and breakfast muesli pods. The brand refresh retained several brand assets while new colours, graphic devices, type and illustrations were devised and templated for the brand to be more own able within the food muesli health category.
Project: Review brand architecture, evolve new product design innovation, create visual synergy and brand language across all product skus and categories with a library of brand assets and apply across existing and new packaging. Update photography ingredients and prepare mock-ups and artwork.