Hello, I’m Anne

 

As a Creative/Design Director with 20yrs+ experience across consumer and corporate industries in fashion, homewares, grocery, general merchandise, health, child and aged care, b2b services and non-profit.

An international Creative leader with Futurebrand London and Asia, implementing global brand programs for iconic brands such as Unilever’s Heartbrand and Nestlé’s Nescafe and Fitnessé. Sitting as the lead brand ambassador on global and asian creative boards.

In Australia, was responsible for overseeing and mentoring large design teams within Coles Myer and Acorn Brand Design.

As an entrepreneur, founding both a lifestyle homeware company and design brand business I have developed a fluid and disciplined understanding of how to produce effective and beautiful work, within time and budget while being the recipient of international design awards.

 

AREAS OF EXPERTISE
– Creative direction
– Concept design
– User experience & interface web design
– Brand strategy & brand architecture
– Social media design (facebook, instagram, web banners, eDMs)
– Packaging design
– Corporate design & style guides
– Photoshoot art direction
– Concept presentations to Board level
– Mentoring
– Marketing campaigns
– Signage & wayfinding
– Interior and environment design

Brand Ambassador

Overveiw of Brand Custodian and Global Creative Boards.

National Brand Custodian - Veterinary Practice Partners (Petcare) AUST

2018

National Brand Custodian - Sooper Design (Homewares + Lifestyle products) AUST

2015

Asian Creative Board - Proctor & Gamble (Rejoice Haircare) CHINA

2008

Global Creative Board - Nestlé (Fitnessé Cereal) SWITZERLAND

2007

Global Creative Board - Unilever (Heartbrand Ice-creams) ITALY

2007

National Brand Custodian - Coles Myer (Retail) AUST

2005

Global Brand Custodian - Country Road (Clothing & Homeware) AUST

1999

Brands I've worked on

From global to local.