Heartbrand ice-cream

As part of a global re-positioning for Unilever’s Heartbrand ice-creams (Magnum, Cornetto, Solero, Viennetta and Carte d’Or) a new image library was required that reflected the natural essence of the brand.  The focus was on healthy and natural ingredients for all ages and throughout the seasons. Imagery was shot on location in Europe and Africa, capturing people of different ethnicity and experiences.

The images were to be used on all touchpoints: website, store environments, any cross functional promotional campaigns in the northern hemisphere.


Agency: FutureBrand London