Victorian Responsible Gambling Foundation

The Victorian State Government’s Department of Justice launched the Victorian Responsible Gambling Foundation, an independent health body leading responsible gambling. The body was a central point for independent and expert advice in problem gambling backed by research, education and support services. After extensive stakeholder research, a brand identity was created and applied across all touchpoints with a comprehensive style guide outlining the relationship with co-brands across a range of communications.

Project: Research, strategy, brand positioning, brand identity, brand assets, marketing collateral, video communication sign-off, style guide, stationery, business templates.

Agency: Fresh Brand

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