Directioneering Brand Refresh

Directioneering is a global career management organisation that supports the c-suite executives. Providing expert executive coaching and mentoring, and access to the most influential business leaders. The brand required a refresh after 15yrs that reflected both it’s personality and positioning.

Project: Masterbrand, brand assets: type, colour, visual graphics, positioning line, stationery, event banners, website assets, eDMs, image library and art direction, brochures, environment branding and signage.