SPC Ardmona commissioned a major brand re-fresh across multiple categories: preserved fruit, baked beans and spaghetti and snack range. Every sku was evaluated and visually positioned across the brand architecture to visually depict brand synergy while communicating the category personality traits, hierarchy, variant differentiation and consumer buying trigger points. One of those categories was the snack bar range that was co-branded with Waltz Disney’s Toy Story characters.
Project: Brand strategy and visual alignment for entire product range, brand architecture, brand language and assets across multiple category ranges. Design new packaging, POS, with re-vitalised type, range colours, illustrations, art direction, style guide.