Heartbrand ice-creams the ‘parent brand’ of Magnum, Solero, Cornetto, Viennetta and Cart d’Or had a global re-positioning from energy to natural pleasures. All 360º touchpoints were updated with the new creative direction of following the ‘heart’ and loving the natural ingredients of milk, fruit and chocolate.
Project: Treatment/usage of Masterbrand, all asset applications across consumer, usage in historical European locations, PR and marketing communications. Items included packaging, POS, kiosk/store environment, fridges, furniture, uniforms, bins, umbrellas. New signage for vans, trucks and stores. Event materials and PR presentations. All encapsulated into a comprehensive style guide that included a large bespoke image library.