Country Road clothing and homeware is an iconic Australian retailer. As the brand designer and global brand custodian my role was to align all graphic communications starting from the corporate mark, icons across Australia, USA, Singapore, Hong Kong, Japan and New Zealand. As a key member of the Marketing team I collaborated in producing seasonal visual communications for advertising, visual merchandising, public relations and corporate across both clothing and homeware. My handwriting became Country Road’s signature font.
Projects: Corporate stationery and packaging, seasonal packaging, instore POS and graphics for windows. Illustrations, handwriting, art directing, promotional event graphics ie: Australian Tennis Open, new store opening and special events. Instore signs and wayfinding, brochures, magazine and press advertising.